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Vector vs Raster logo files

Enhance the look of your gymnasium floor covering by showing off your facility’s logo. With your logo as a focal point, you will create an even more inviting atmosphere in your sports flooring space. At the same time, you will strengthen your branding and image, increase the sense of belonging to the organisation, not to mention the exceptional aesthetic appeal that you will be creating. In order to do this, a vector art file of your logo is required.

What is a vector art file?
A vector image is created using vector software, such as Adobe Illustrator. These types of software are the best tools and classic method for producing these illustration styles, for example, logos. Vector images have a mathematical base that enables them to be scaled up or down without loss of quality. As a result, they retain their smooth clean lines, proper colour tones, and the ability to make effective modifications if necessary.

On the other hand, images that do not offer that level of precision and quality when made bigger are called raster images. These are made of individual dots called pixels and the image becomes grainy or blurry looking when scaled up. This effect is what we call “pixelated”.

Identifying a vector image
Typically, a vector file is identifiable by its file extension such as .EPS, .AI, or even .PDF documents in some cases. However, it’s not in all cases that these file extensions are actually vector art, only the original file created from a vector software is admissible. So, if an image is scanned and saved as a .PDF, this does not make it a real vector image.

Keep all your files
A word of advice, don’t get rid of any files provided by the graphic designer that created your logo. Even if you can’t open the file with the software on your computer, keep them preciously, you might be needing them someday. If the designer neglected to provide the vector image, contact them and ask for the original vector version. This document is the most valuable of your image files, it is the source from which all other image file types can be produced. It is important to know that you can create other image formats from a vector file, but the reverse is not true. So, without this art file, you risk encountering unplanned expenses to recreate it.

Why your logo must be vector
In the sports flooring industry, the application of the logo to your gymnasium floor is made through the use of a stencil. Therefore, your logo file must be high quality in order to create an accurate reproduction of your corporate image. Also, stencils cannot be created by any file other than vector, otherwise the result will not be aesthetically appealing. Once the stencil has been created, paints that are specifically designed for this purpose will be meticulously applied. These paints being both resistant and durable, will maintain your logo in very good condition for many years.

In conclusion, think about the added value of incorporating your logo in your athletic space. It will enhance the look of your gymnasium, but make sure that you can provide a vector image. If this is not possible, contact our sports floor experts and they will let you know how to obtain such an important file!

Example of the loss of quality with a raster logo

Click on image to enlarge

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